Well, I’m back…and isn’t that an inspiring blog title for your Motivational Monday? No, really it is, actually because I am going to share more with you how I stopped sucking at recruiting. In fact, my level of not-suckage is such that this happened:
Yep, I am a director of my own Pure Romance team now!
*gasp* I’m in as much shock as you! (Though really, you are probably saying, “Just a director? I thought you were way more awesome than that.”)
As I stated in a previous post, I have finally figured out the keys to really sponsoring regularly.
- Generating abundant leads via a ridiculously effective recruiting game
- Keeping these leads in your funnel and giving them a shared goal.
Goal two: Keep your leads in the loop and motivated
I had a really REALLY hard time with this even back when I would get one lead a year who practically hunted me down and begged to sign. I had no idea what to do with them. They were interested. Now what? Every so often, I would do what they tell you to do and try to set up a phone or coffee date with the person who was interested. It was amazing how dodgy people got at that point. Maybe it was me and my creepy excitement, I don’t know, but these dates rarely came to fruition. People would meet me and then never follow through or just plain avoid me and not even answer the phone. It felt like a giant discouraging waste of time. There had to be another way.
Enter the friendly future consultant Facebook group
I knew a director friend of mine did this, so when my ridiculously effective recruiting game started generating more leads than my introvert self could even fathom following up with, I started one too. This corrals all my potentials in one place allowing me to selectively target my sponsoring efforts rather than being obnoxious and posting randomly all over social media. Here’s what I post in my group:
- Current kit prices (and I tag people in my hot leads list)
- Fun “backstage” pictures of me doing my business
- My personal sponsoring goals with bonuses for those who help me reach them
- Announcements when someone “graduates” by signing up
Current Kit Prices
This is pretty straight forward. Keep your prospects aware of the current kit prices. DO NOT SPAM THEM. Post only when it changes. Tag people who are on your “hot leads” list. Getting an update like this in their feed once or twice a month will keep you on their mind and motivated.
Exclusive “Backstage” Peaks
Make your prospects feel special and let them see your “inside” you daily business life. This is the sort of thing you might not post on your Facebook wall because it seems sort of boring and/or spammy. Trust me, for an interested person, this is pure gold because it lets them imagine themselves in your shoes.
This is huge. Can I say it again? HUGE! Make a goal. Share it with your prospects. Give them to experience being part of a group effort toward a common goal. Make it visual. People like to see their name in an exclusive group. They like to see that something they did mattered. You can also sweeten the pot by offering an incentive to anyone that helps toward a specific goal.
I had my last consultant within in 5 days of posting this picture!
Celebrate the graduates
Like I said above, people LOVE seeing their own names. Posting when someone graduates not only makes that person feel extra special, it creates desire and a sense of momentum in the rest of the group. People want to be part of where the moving and shaking is happening.
Sponsoring takes positivity, patience and persistence
I waited a long time for my girl Sam up there and wouldn’t you know, she was the one that put me over into becoming a director? It was just thrilling. I never had to call, stalk, harass or otherwise make myself or anyone else uncomfortable or feel guilty to make my sponsoring goals and help these women start their careers.
They wanted it. I just learned how to find them and remind them that they did.